Analytics and decision support
KPI frameworks, executive reporting, experimentation, cohort and funnel analysis, geographic analysis, and performance measurement.
- Power BI
- Tableau
- DAX
- Power Query
- Excel
About
My work has never fit neatly inside a single job title. The common thread is a curiosity about how information, technology, organizations, and human judgment come together.

A little about me
I grew up in India and now live in Rochester, New York. Moving between places has shaped how I notice systems: who they make room for, what they assume, and how people learn to trust them.
My career began in analytics. Over time, the questions grew larger, taking me into data architecture, product thinking, artificial intelligence, organizational systems, and technical writing. I still enjoy the technical work, but I care just as much about whether a system makes sense to the people expected to use it.
Outside the work, I write about migration, belonging, ambition, and the choices that shape a life across two countries. I am drawn to books, visual design, patterned shirts, and the small rituals that make a place feel like home.
What guides the work
Experience in practice
My work connects business questions, data architecture, analytics, product decisions, and the operating systems required to sustain them.
Across healthcare, retail, insurance, and subscription products
Reduction in reporting effort through a governed analytics system
Annual operational savings from reporting automation
Monthly e-commerce scale supported by product analytics
KPI frameworks, executive reporting, experimentation, cohort and funnel analysis, geographic analysis, and performance measurement.
Semantic models, star and snowflake schemas, ETL and ELT, data warehousing, medallion architecture, governance, and data-quality validation.
Product discovery, success metrics, feature prioritization, A/B testing, internal tools, roadmaps, and workflow-centered product design.
Exploratory analysis, reusable pipelines, workflow automation, impact analysis, root-cause analysis, and production support.
Selected milestones
Building at the intersection of data, AI, products, and organizations
Designing reporting and operational systems for healthcare decisions
Writing about migration, work, identity, and technology
Developing practical tools, talks, and collaborations
Current interests
Human-centered AI / Decision systems / Organizational design / Data products / Literary nonfiction / Migration and society